Since WordPress releasing in 2003, it has never stopped growing; In fact, it now powers 34% of the web. The latest version of WordPress 5.3 which released in November 2019; has already had 36 million downloads!
So what are the reasons behind WordPress’s popularity among other CMS types
There are many reasons for this popularity; here are 10 reasons why.
1. Focusing on User Experience
WordPress’s themes and plugins work together to make websites professional, user-friendly, and attractive; as a result, visitors enjoy the experience they get on a WordPress site.
They stay longer, decreasing your overall site bounce rate.
If you’re looking to improve your site’s SEO ranking, this is excellent news for you; Google wants to reward websites that provide a great user experience.
2. Ability to Create Attractive Permalinks
On WordPress, it’s very easy to edit your website’s permalink; instead of having a URL full of ugly-looking characters; WordPress gives you simple and beautiful ones.
The beauty of being able to edit your article’s permalink is you can plug your keyword into the URL; this means your permalink doesn’t only look pretty and informative, it can help with your search ranking as well.
3. Easy to Manage Metadata
SEO titles and metadata improve how search engines interpret the relevance of your site.
When you add relevant keywords to your metadata, your site becomes more likely to rank for those keywords.
When you use WordPress, you can get a plugin such as Yoast SEO; it allows you to add metadata to all your posts in minutes.
4. Optimizing Images for SEO Is Simple
Images are essential to your blog posts; One or two of them, used in a timely way, breaks up your blog into interesting, readable sections; But images don’t only lead readers into the heart of your text.
They’re also powerful tools for SEO, especially when you use WordPress.
Here are three ways WordPress can optimize your images for better SEO ranking:
- WordPress allows you to “create alternative text” for each image you use.
- You can use a plugin that automatically creates alt text for your images.
- You can resize your images so they don’t slow your page’s load speed down.
5. WordPress’s Sites Don’t Frustrate Users With Slow Load Time
Page speed is a Google ranking factor in mobile search; So if your website is slow, it’ll not only frustrate users but push you lower on Google’s SERPs.
The good news is WordPress has amazing plugins that help with site speed; for example, there’s ShortPixel Image Optimizer plugin compresses your PDF documents and past images to speed up your site’s load time.
Another amazing plugin for site speed optimization is WPOptimize; it caches your site, clears your database, and compresses your images for faster loading.
6. Optimized for Mobile Users
Mobile usage has grown rapidly in the past few years; mobile traffic went up 222% in five years!
If you’re a marketer trying to gain traction online, this means your website must be optimized for mobile usage.
The great news is if you’re already using WordPress to power your site; you don’t need to do anything extra to make your website accessible on mobile devices; It is because WordPress themes are already optimized for mobile users.
7. WordPress Helps You Integrate Your Campaign with Social Media
Social media is huge today, and it’s one of the best platforms for marketing your brand. Success in your social media campaign will indirectly improve your SEO ranking.
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That means you should use social media to go hand-in-hand with your online marketing campaign, and WordPress is there to help you do that.
On WordPress, you can create customized social media buttons for your blog so it’s easier for readers to share your content.
You can add a social media feed to your site and you can even automate your social media campaigns.
8. WordPress Has Awesome Plugins Made Specifically for SEO
When you use WordPress, optimizing for higher ranking becomes simple. All you need is to install the right plugins.
Here are the best three SEO plugins for WordPress.
Yoast SEO has had millions of downloads worldwide because it makes website optimization simple for even the least tech-savvy person on the planet.
It also offers Premium users full support whenever needed.
Google XML Site Maps
With this plugin, creating complex XML site maps becomes simple. These maps make your site’s structure easy for search engine crawlers to understand.
Also, each time you publish a post, this plugin “notifies” search engines of your new content.
Google Analytics by Monster Insights
WordPress’s Google Analytics plugin is described as both “easy” and “powerful.”
Here are three reasons this plugin stands out:
- You don’t need to leave your WordPress dashboard to see your Google Analytics reports.
- You can study which pages stand out on your site with detailed stats.
- Ability see how many clicks your banner ads, affiliate links, and outbound links get.
9. Easy to Integrate with Other Software Tools
You already know how it is easy to integrate WordPress with Google Analytics and Yoast, but they’re not the only software tools you can use seamlessly with WordPress.
Here are some others:
- ConvertKit (for email campaigns, landing pages, and forms).
- Sucuri (Security testing).
- G Suite (for your documents, spreadsheets, and emails).
With these software tools running smoothly with your site, you can boost engagement which will further improve your SEO rank.
10. Dominate the SERPs with WordPress
It’s not hard to find the best CMS for SEO. With WordPress, you have a platform that’s packed with SEO-friendly themes, plugins, and tools.
Here’s a list of the top 15 CMS types that are dominating Google’s SERPs:
- WordPress ( 45 % )
- MediaWiki ( 9 % )
- Drupal ( 8% )
- Adobe Experience Manager (4%)
- Ruby on Rails ( 4% )
- ATG Ve ( Commerce ( 1%)
- SiteCore (<1 % )
- HubSpot (<1 % )
- Magento (<1%)
- . Shopify (<1%)
- . Lifera (<1%)
- Django Framwork (<1%)
- Joomla (<1%)
- Laravel (<1%)
When you use all SEO features, you’re one huge step closer to the top of Google’s SERPs.